ReForest Now was registered in 2018 with a mission to see large-scale reforestation of Australian rainforests. We've brought a new wave of energy and passion to see the distance between concept and action reduced to days instead of years. Our mission is not just to discuss our dreams of seeing the rainforests return, but rather to get out there, achieve quality outcomes rapidly, and report back to our partners. We are always ready and willing to take on the next big project.
We operate a rainforest nursery, tree planting, rainforest regeneration, maintenance, partnerships, scientific and administration teams. As such, we've been able to create a real not-for-profit that can meet all it's own service needs and thus genuinely achieve large-scale outcomes without diluting the funding we receive from our partners.
In the end, we are here to enable people and businesses to not just have their voice heard, but to have Earth saving actions committed on their behalf. We promise to uphold strong reporting, accountability and transparency for our supporters.
The logo is a scientific/art story. In a world of simple logos we wanted to create something different with embedded meaning.
Starting at the middle - At the centre of life is solar energy, there is no life without the sun. The energy of the sun then must meet with water to stimulate life. We sampled the blue colouration from the appearance of the Earth from the famous image taken by Carl Sagan from the voyager spacecraft (known as the 'Pale Blue Dot'). From far in space, all one can see is the blue waters of our oceans.
From this water, autotrophs (plants and algae) can create energy. They are the first source of food energy on Earth, the ones who derive their life from water and the sun and feed life to all others.
Beyond them are the smaller life forms, the insects, the butterflies and the other essential smaller creatures who create the living biome. Note these small creatures are positioned in 12 hour clock positions. This is to demonstrate that as biodiversity is lost at the insect level, all biodiversity is at risk of collapse, and as they disappear, time runs out for higher life. Thus we must watch and protect the web of life.
Finally our 'inverted Earth' is wrapped in an atmosphere of wooden trunks, to say that trees help to maintain the carbon balance. We need to protect and plant them to hold our atmosphere, and to help hold our Earth together.
ReForest Now was created and is now sustained by the need for a comprehensive not-for-profit model of reforestation and regeneration in Australia. Australia has fallen far behind many countries that are offering more attractive tree planting and restoration programs at one tenth of the price (at $1.00 per tree) compared to our Australian national average of $10.00 per tree.
What ReForest Now has done is bring the cost of diverse rainforest planting down to $5.00 per tree in Australia, which of course is a challenge given the hundreds of species we plant.
We do this not because it is easy but because we live on the driest continent on Earth and it is in desperate need of reforestation, thus we must find a way to encourage the repair of this part of the world, despite the high costs associated with every aspect of working here in Australia.
We cover a wide array of internal services without being compromised on price by external for-profit detours. Staff cover the follow activities;
1. Seed collecting
2. Seed germination and plant propagation
3. Nursery construction and maintenance
4. Site inspection and landholder engagement
5. Rainforest regeneration
6. Weed drilling (including Camphor laurel)
7. Logistics of equipment, materials and vehicles
8. Augering (drilling holes for tree plantings)
9. Tree planting
10. Site maintenance/tree care
11. Report writing
12. Science production
13. Grant writing
14. Partnerships management
15. Financial management
16. Website management
17. Social media - Facebook and Instagram
18. Filming, interviews, podcasts and blogs